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A Hard Look at Soft Drinks
date:Sep 10, 2015
in trying craft sodas, compared to 42% of non-parents.

Craft carbonated soft drinks have the potential to peak interests similar to the craft beer segment, offering consumers artisanal beverages that often support local communities and provide a complete taste experience through premium ingredients, unique flavors and small-batch quality. Similar to the progression of craft beer, consumers are veering away from big brands and seeking smaller brewers that are perceived as more authentic, adds S

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