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A Hard Look at Soft Drinks
date:Sep 10, 2015
and premium ingredient trends. However, the segments are still too small to generate a huge impact on category sales, although interest in natural/naturally sweetened and craft options is promising. Positive health perceptions are on the side of craft and natural soda, but manufacturers need to justify high prices and build awareness to grow sales.

Flavors, Healthier Ingredients

Consumer sugar concerns have not halted consumption of craft sodas, which has increased this year (34%) compared to

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