date:Sep 10, 2015
segments are poised to grow. While Mintels research shows that two thirds (66%) of US adults do not currently drink craft sodas, 44% of non-craft drinkers are interested in trying craft products. A similar trend is seen with natural soft drinks, of which 40% of consumers currently drink, with usage highest among parents (60%) and Millennials (58%).
Natural Potential
Concerns surrounding artificial sweeteners, such as aspartame, strengthen natural and naturally sweetened carbonated soft drinks