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A Hard Look at Soft Drinks
date:Sep 10, 2015
that natural and craft options are too expensive to purchase on a regular basis.

Comparisons to regular carbonated soda also hinders US consumers from embracing craft and natural options. In fact, 42% of consumers worry that natural versions of their favorite soda brands will not taste the same, with 18% of non-craft drinkers not interested in craft products because they prefer the taste of regular soda.

While the carbonated soft drink category is facing consumer perception challenges, opportu

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