date:Sep 10, 2015
need to justify high prices and build awareness to grow sales.
Appreciation for craft flavors and perceived healthier ingredients Consumer sugar concerns have not halted consumption of craft sodas, which has increased this year (34 %) compared to 2014 (30 %), propelled by Millennials and parents. Increased craft consumption is not only driven by its appeal to consumers turning away from regular carbonated soft drinks, but also from those looking for alternatives to alcoholic beverages. Nearly