date:Aug 03, 2012
ver a modest growth in profit, before the impact of launch expenses from Smart Balance spreadable butter. Since launching this product on Feb. 27, Smart Balance spreadable butter has an average of 1.8 items on the shelf and 11% share of the spreadable butter category. We are encouraged by the early success of spreadable butter, and the potential impact it could have on our core hold the line strategy as it pertains to Smart Balance spreads and grocery.
Smart Balance said Udis is expected to bene