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34% of Consumers Want Carbonated Soft Drinks with Added Benefits
date:Aug 27, 2015
from 2011-2014.

Despite being in its early stages, the craft and natural segments are poised to grow. According to the report, 66 percent of U.S. adults currently dont drink craft sodas, 44 percent of non-craft drinkers are interested in trying craft products. A similar trend is seen with natural soft drinks, of which 40 percent of consumers currently drink, with usage highest among parents (60 percent) and millennials (58 percent).

Of U.S. consumers who currently consume or are interested in

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