date:Aug 21, 2015
84% of the coffee market in China, making it the coffee of choice for the average Chinese consumer. Roast and ground coffee together with coffee beans only come up to 16% of the market. Overall, the Chinese coffee market is highly consolidated, with the top two brands -- Nescafe and Maxwell House -- holding a market share of over 80%. Nolan adds: Despite consolidation in the Chinese coffee market, consumers are still looking for quality and variety. This means that in due course, the market will