date:Aug 10, 2015
s all demographics picking up the package to check the label. If the information is not clean enough or sounds off-putting, back the product goes to the shelf.
Consumers want cleaner information
In February 2015, market research firm Mintel identified that consumers want to know more about the ingredients, but consumers make their purchasing decisions based on the information available on the label.
The new FoodLegal workshop: Clean-est Labelling and Marketing Strategies will focus on food la