date:Aug 06, 2015
Minds, a Chicago-based food and nutrition consulting company, included three unique components to understand the role of beverage packaging containers throughout the consumer experience, from the point-of-purchase to consumption. The study confirmed that beverage cans contribute positively at every point of the consumer experience, and its clear there is a preference for cans across several beverage categories, said Grant Prentice, research author and director of strategic insights at FoodMinds,