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Crying over spilt milk: UK crunches “disappointed” Weetabix over ‘slow release energy’ claims
date:Aug 02, 2012
f consumers only ever eat Weetabix with milk, that we always demonstrate usage with milk and that our usage instructions on pack couldnt be clearer, we believe strongly that this commercial does not materially mislead anyone.

However, despite its strong opposition to the ASA stance, Weetabix said it would pull the ads that have run for more than 12 months.

It would also ensure future ads were clearer,that the slow release energy claim relates to Weetabix when eaten with milk.

Ambiguous

The A

12/22 10:12