date:Jul 22, 2015
ows the millennial generation snacks for function and to stay focused throughout the day with 39 percent snacking for energy.
Overall, 62 percent of U.S. consumers snack mainly to satisfy a craving. This is a strong driver for older consumers, especially those aged 55-62 (70 percent). Thirty-one percent of consumers snack for the practical reason that its not the right time to eat a meal. Other reasons are less functional and more emotional, with 25 percent of Americans snacking because they ar