date:Jul 16, 2015
ll now label Feral Sly Fox ale as Sly Fox [by] Feral Brewing, reports Australian Bews News.
Feral's national sales and marketing manager Steve Finney was quoted by the news publication as saying that it was a good outcome, in that the brewer was able to keep its name, but that it had been expensive and a waste of everyone's time.
If the brand wasn't going well, it would have been a whole lot easier just to drop it and rename it something else, but it's actually got brand recognition and credib