date:Aug 02, 2012
s to buy, such as price, inconvenience and unfamiliar brand. Those older than 55 years old showed higher levels of motivation for purchasing local beef.
Females, who tend to be the primary consumer when it comes to food products and the older population seemed to have a greater motivation and calling to buy local products, and this appeared to be very important to them, Bernard said.
Bernard's research also revealed that respondents in all demographics rated local support as the greatest motiv