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Traffic lights on food packages confuse customers
date:Jul 08, 2015
use overload confusion.
"Our research found that customers try to get round this by focusing on one or two elements, for example, calories and fat."
The study also found that the customers' decisions were hampered due to technical complexities of the system such as the difference between fat and saturated fat.
One of the tests found that around 40% respondents were unable to identify the healthier product when two traffic light systems, circular and horizontal, were compared.
In case of a circul

12/23 20:41