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Moving into a ￡2bn category comes with its challenges
date:Aug 01, 2012
tta chips in May 2011.It has since launched its second product; Indian baked naan chips, just this month.

Next week Warburtons will launch a 40g bag of its latest snack to tap into the impulse, food-to-go sector via stores and vending machines.

Martin Garlick, Warburton Snacks director, said that diversification into the snacks shoulder category was a natural move that holds long-term vision.

However,moving into a 2bn category comes with its challenges and we are not nave to the fact that thi

12/18 07:55