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Moving into a ￡2bn category comes with its challenges
date:Aug 01, 2012
The UK snacks market surged 7.1% in 2011 and pulled in a total of 2.7bn in sales, according to a Keynote report, and is set to hit 3.13bn by 2016. This shift was underpinned by the popularity of snacks, the growth of adult lunchboxes and manufacturers delving into the bag-sharing and health trends, it said.

Warburtons has injected 6m over the last year into technologies and new product development (NPD) to diversify into this snowballing snacks arena, with its first product launch of baked pi

12/18 05:16