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The sociable, young Indonesian minimarket
date:Aug 01, 2012
ia as a social space is relatively unique, one with major implications for players in a host of industries.

For soft drinks and snack brands looking to build brand awareness among young people with growing purchasing power, convenience stores hold an importance well in excess of their current share of total spending,it said.

Small space, big branding power

In particular, opportunities to drive brand awareness and visibility lie strongest in Warungs smaller, neighbourhood shops found across a

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