date:Jun 23, 2015
ing. Nothing represents a more direct connection to customers. Its your brands way of directly communicating with the consumer as they try to decide if theyll go with you or with your competitors.
When consumers first notice a package redesign, it sends a strong message that the dairy product is improved with new ingredients and increased health benefits. Wencel Design, Oak Brook, Ill., has tested numerous redesigns for dairy companies and has proven that sales consistently increase 10% to 20%