date:Jun 23, 2015
that their packaging communicates a modern, healthy and competitive image.
Back to basics
Over the past decades, dairy manufacturers have relied on the publics perception of milk as a healthy and necessary part of the diet to drive sales. Now, with public perception making a significant shift away from this train of thought, its essential that the dairy industry goes back to basics and focuses on what truly drives sales. Whichever way you cut it, the key driver of any dairy brand is its packag