date:Jun 23, 2015
r flexible pouches.
Product packages testedSharp cheddar cheese slices plastic thermoformed and plastic flexible pouch.After selecting a product for each item on the shopping list and exiting the shop, participants were guided to a de-briefing area where they answered a short post-experiment questionnaire that collected qualitative information regarding the packages they viewed.
Eye movement analysistotal fixation duration, the time, in seconds, spent on average by participants fixating on th