date:Jun 23, 2015
d respective to its surroundings.
Eye movement analysis scan paths. In addition to aggregate visualization, individual patterns can be observed. A representative scan path of an individual shows the dominance of the thermoformed package. The sequence of fixations is outlined by the number of dots, and the diameter of the dot is proportional to the length of fixation (i.e., larger dots indicate a participant fixated on a point for a longer period).
Relevant findings
This experiment resulted in