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Food packaging cues influence children's taste perception
date:Jun 18, 2015
rience with how to increase marketing effects of product sales by children, said Prof. Bernd Weber of the Center for Economics and Neuroscience (CENs) of the University of Bonn.

Comparatively, there are only few insights on how to use such marketing effects for healthy foods, said Weber.

The study investigated the effects of packaging cues on explicit preferences and effort provision for healthy food items in elementary school children.

Each of 179 children rated three, objectively identical,

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