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The longer shoppers stay, the more likely to purchase
date:Jun 18, 2015
es, said researcher Timothy Gilbride.

Waiting till the end of the shopping trip to make a unplanned buy is not what all shoppers do however. Researchers found that some make an unplanned choice early on and this then encourages them to stick to their list for the rest of the trip. The study labels this as the self-regulation theory.

But even shoppers who follow this pattern do not always stay on track the rest of their shopping experience. Researchers call this resource depletion.

It takes me

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