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The longer shoppers stay, the more likely to purchase
date:Jun 18, 2015
A new US study has found that the longer shoppers are in a grocery store, the more likely they are to impulse buy.

The research published in the Journal of Marketing, Volume 79, Issue 3 and authorised by Timothy Gilbride and others from the University of Notre Dame, Indiana, says that unplanned purchasing occurs later in the grocery shopping trip as the customer gives into temptation.
So there is a good reason why the celebrity gossip magazines and candy are located closer to the check-out aisl

12/23 20:37

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