date:Jun 15, 2015
r, reaching 233 billion litres.
Business takeaways: Be quick to adapt to market changes and shifting consumer trends. Tastes change, so innovating and launching new products is the major way businesses can keep up. Take CCAs new offering as an example: Coca-Cola Life is an attempt to win over increasingly health-conscious consumers. Lisa Winn, CCAs Australian marketing director, says this product is for balance seekers in other words, those who have concerns around sugar (but still want to dri