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Consumers like their snacks with a ‘healthy’ twist
date:Jun 10, 2015
7), and Generation X (aged 3850), which together amount to the bulk of the population. Their positive attitudes about snacking, desire to eat more healthfully, and need for convenience are among the reasons for the growth in snacks with a perceived health benefit. Boomers, a large number of whom have health conditions, tend to watch for sodium and sugar content in snacks.

The three mega snack categories are better-for-you, savory, and sweet. Consumption of better-for-you snack foods, like fresh

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