date:Jun 08, 2015
ecially for the middle-class, younger people, and families, is affecting consumer spending. Although growth in developing countries is still better than in the United States and Europe, a slowdown in emerging countries such as China where many companies had hoped for higher sales has translated quickly into lower-than-expected consumer spending growth. It is expected to continue regardless of which way macro GNP uncertainties break.
Consumer behaviour
Fragmentation is manifested in consumer b