date:Jun 08, 2015
inued slow or negative growth in peoples disposable incomes. The second is changing consumer attitudes toward products and brands, as the the great fragmentation of consumer markets takes another turn. In response, companies must dramatically shift the route they take to reach consumers in terms of both product distribution and communications.
In many markets, consumer wages have been static for five years. Even where economies are starting to perform better, the squeeze on after-tax wages, esp