date:Jun 08, 2015
t are somewhat blind to the preferences of the individual consumer.
The good news is that the data and analytics capabilities that underlie effective multichannel delivery and marketing are also scale-sensitive and work across businesses and markets. They will play an important role in managing costs in todays wage-restricted consumer environment.
To thrive in the leaner and more fragmented marketplace of the future, companies should focus on seven key capabilities.
Seven key capabilities