date:Jun 08, 2015
n be seen at smaller food and beverage suppliers, which are benefiting from consumer demand for variety and authenticity.
Consumers media usage has also fragmented with the rise of digital content and the proliferation of online devices. Each channel from the web, mobile, and social sites to radio, TV, and print has its own requirements, audience appeal, and economics, needing specialised attention. But at the same time, media campaigns need to be closely coordinated for effective consumer m