date:Jun 08, 2015
ted by spreading their business among multiple channels, as well as by the variety and product quality they find. We will see more and more such behaviour, and continued experimentation and innovation by retailers as they try to respond.
The result has been greater demand for more products and brands, with different sizes, packaging, and sales methods. At most companies, SKUs (stock keeping units) are proliferating, despite there being little increase in overall consumption. A better outcome ca