date:Jun 04, 2015
National TV, digital and web activations, social support and retail and on-premise activation will help shift the light beer conversation back where it belongs taste to drive trial and incremental sales of superior tasting, higher margin Heineken Light, it says.
Todays consumers appreciate quality and great taste and know that ingredients matter, said Nipa Parekh, senior brand director, Heineken USA, in a statement. According to research, 40 percent of consumers age 21-27, desire light beer w