date:Jul 31, 2012
The global vitamins and dietary supplements (VDS) sector tallied up at 68.6bn for 2011, according to Euromonitor data, and is set to almost be at parity with the over the counter drugs (OTC) segment by 2016 worth about 81.5bn.
In a Euromonitor blog, Stephanie Prymas, US-based consumer health analyst, suggested the VDS sector was too much of a good thing and referenced research suggesting excessive consumption of VDS may be detrimental to health.
However, Graham Keen, executive director of t