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61% of Millennials Consume Energy Drinks
date:Jun 02, 2015
w 56 percent growth from 2009-2014, including a quick recovery from low sales gains in 2013 when the industry came under fire for ingredient safety. Mintel predicts the industry will continue to grow through 2019, increasing an estimated 52 percent from 2014-2019. While parents and millennials show increases in consumption of energy drinks, they have decreased their consumption of energy shots, which points to why the energy shot segment is spiraling. Energy drinks comprise 89 percent market sha

12/22 08:46