date:Jun 02, 2015
luding coffee (65 percent) and carbonated soft drinks (64 percent).
Older millennials are, more likely than not, going through a lifestyle shift, such as getting married or having children, including 55 percent of those age 30-34 with kids. As a result, their interests and priorities are shifting and individuals that require more energy are turning to energy drinks and shots, Sisel added. However, this goes against the grain of most energy drink advertising, which focuses primarily on young, si