date:Jun 02, 2015
Despite widely-known concerns about the safety of certain ingredients, energy drinks and shots are expected to remain popular with American consumers, primarily older millennials ages 27-37 years who may be transitioning to parenthood, according to a new report from Mintel. U.S. millennials increased energy drink consumption from 55 percent to 61 percent from 2014 to 2015, despite the fact that 74 percent of older millennials express concerns about product safety compared to 65 percent of cons