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How can America's big brands reconnect with the U.S. consumer?
date:Jun 02, 2015
he five recommendations are below:

1. Buy small or pay high.
For those companies who have lost their RD mojo, Rabobank's advice is to continue to outsource innovation by buying companies, but at an earlier-than-normal stage in the life cycle, thereby reducing the risk of paying too much.

2. Say hello, wave goodbye.
Although most companies are no longer in public denial about the change in consumer trends, many haven't fully digested the implications: the corporate culture needs transformation

12/23 11:48