date:May 29, 2015
uch of spiciness.
We are constantly responding to consumer demands with our new products and creating great experiences for bourbon enthusiasts. The Small Batch Rye is spicy with walnut and black pepper notes, says John Rempe, director of research and development. And the American Whiskey has notes of oak, caramel and vanilla which tones down the spiciness of the rye to create a mellower, smoother taste.
The brand is also revamping its loyalty program, Band of Rebels, a fellowship of the most lo