date:May 27, 2015
at a slower rate of 2.6 per cent CARG. Chilled product accounts for 66 per cent of organised retail sales.
India, Brazil, Pakistan Australia and the USA are the key suppliers.
India dominates in frozen beef with a 69 per cent market share, while Pakistan is the market leader in chilled with a 36 per cent share.
The key drivers in the market are improving economic conditions since 2009, population growth of 6.6 per cent per annum, a booming tourism industry, and a growing modern retail sect