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Reformulation of UK Soft Drinks Sees 7% Calorie Reduction
date:May 21, 2015
o calorie products up by nearly 50% last year alone.

Figures also published in the 2015 UK Soft Drinks Report Changing Tastes underscore the message on changing patterns of consumer consumption. Almost half of all carbonates sold in the UK are low or no calorie (49%). Sales of bottled water continue to flourish up 9.3% in 2014, and nearly three quarters (74%) of all dilutables sold are low or no calorie.

But despite growth in some categories in 2014 soft drinks consumption was down overall b

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