date:Jul 31, 2012
in fiscal 2011. Sales of specialty eggs have continued to rise, accounting for 16.3% of our total number of eggs sold and over 24% of sales revenue for the year. Specialty eggs generally have a higher and more stable average retail selling price and the 9.1% increase in specialty egg volume helped push our average selling prices up 9.7% for the year. We expect specialty eggs will continue to gain market share over regular eggs as consumer demand trends shift toward the perceived health benefits