date:Jan 27, 2015
em Carlsberg faced when it introduced a polyethylene terephthalate bottle in Sweden, said the companys spokesperson Simon Hoffmeyer Boas. To address the backlash, it rolled out a website allowing beer drinkers to download recordings of the bottle clink, the buddy clink and the bag jinglesounds made when a bottle is opened, tapped with another and rattled around in a bag.
You can pour it in a glass and still hear the sound, Hoffmeyer Boas jokingly offered as a solution to the clinking problem.
K