date:Aug 29, 2014
The legendary ice-cream snack which won its fame in the 90s and gathered devoted admirers in Italy is again on sale, thanks to a fun and intense campaign by which its fan community called for its return through the social networks. Guaranteeing a happy ending, Algida has now relaunched its cult product in great style.
To the joy of its nostalgic fans, affectionately known as tachiani, the graphic design project of the pack together with the iconic bear image that is the mascot/testimonial o