date:Aug 29, 2014
Morrisons has been operating a new strategy as of late, part of which involves reducing prices in order to try boost sales and win back market share from discounters. It seems to be paying off if the figures for the last month are examined, but is it too early to say?
The Kantar Worldpanel figures for the four weeks to August 17 show that Morrisons' sales increased by 2.4 per cent, compared to a sales decline of 3.8 per cent the previous month. This is the first four-week increase since last au