date:Aug 25, 2014
The refresh is targeted to help expand the brands reach to a wider national market.
Having also expanded its product portfolio with the launch of a Gingers biscuit range, the bold packaging and quirky selection is designed to attract a new, younger consumer.
Mark Muncey, marketing director at Furniss, said: The new packaging provides a great opportunity to align our brand identity with the product itself and our audience.