date:Aug 21, 2014
the distribution of their products.
Initiatives such as the Kraft Foods Better World sustainability programme, which aims to make packaging less and better, have seen a reduction in overall packaging consumption volumes, with Kraft achieving a saving of 10% on the packaging volume of its Easter egg packaging.
Single serve packs
The trend towards smaller packs to reduce packaging volumes is offset by a simultaneous move towards single serve packs in many end-use sectors. This trend tends to r