date:Aug 20, 2014
signed to increase quality perception with the use of brighter gold colours and tactile finishes.
More emphasis has been placed on the traditional cider press image used to represent the heritage and provenance of Westons.
Ian Lewis, head of marketing, said:
As one of the UKs leading premium ciders, we were keen to evolve the brands packaging to reflect both its core credentials and premium position within the UK market.
The new contemporary look is designed to also reinforce and emphasise t