date:Aug 20, 2014
Molson Coors Brewing and Heineken have extended their marketing partnership in Canada, wherein the former will distribute five additional Heineken brands across the country.
The signing of a multi-year agreement to this effect comes in response to the increasing consumer demand for imported beers in Canada.
As per the agreed terms, Molson Coors will market and distribute Dos Equis, Sol, Tecate, Birra Moretti and Desperados in addition to Heineken, Murphy's, Newcastle and Strongbow which it alr