date:Aug 19, 2014
geos successful reintroduction of Tanqueray Malacca gin in 2013.
Sedley Place was charged with reasserting Tanquerays leadership within the gin category as the best selling bar brand* by creating conversation around its unrivalled credentials. No other brand has the same heritage and authenticity as Tanqueray, and the revival of Old Tom gin is designed to highlight that. Additionally, Sedley Place had to design a new label that created something elegant and bespoke, while keeping true to the br